When you book a consultation or tattoo appointment, request information, or leave a review, we may collect:

• •Contact information: full name, email address, phone number, and date of birth.
• •Guardian information, if you are a minor: guardian name, phone, and email. Tattoo appointments for minors require guardian approval before a date can be reserved.
• •Tattoo request details: your tattoo idea, placement, size, description, what the piece means to you (optional), reference images, and any additional notes you provide.
• •Consent form information, collected before a tattoo appointment: your address, an emergency contact, government ID type/number and a photo of your ID, and health questionnaire answers (relevant medical conditions, allergies, and medications) needed to tattoo you safely. Sensitive consent-form information is kept private and access-controlled. It is not publicly accessible, sold, or shared for marketing or promotional purposes. It may be processed by service providers strictly as necessary to operate, secure, and store the 27 MAG Tattoo booking system, or when required by law.
• •Text messaging consent: whether you opted in to receive text messages from us, and when.
• •Payment information: deposits and payments are processed directly by Stripe, our payment processor. We do not collect or store your full card number — Stripe handles that directly on its own secure systems.
• •Reviews: if you choose to leave a review, we collect your rating, written feedback, and an optional photo. Reviews are never published publicly without your permission and our own review/approval.

We use Vercel Web Analytics, a privacy-friendly analytics tool, to understand aggregate website traffic (such as which pages are visited). It does not use cookies and does not collect any personally identifiable information. We also run our own first-party traffic counter for the same purpose — it never stores your IP address or full browser information, only a one-way, non-reversible daily code derived from them, and it is never used to identify you individually. We do not use third-party advertising or tracking tools (such as Google Analytics) on this website.

We use this information to:

• •Schedule and manage your consultation and tattoo appointments.
• •Process your deposit and any additional payments.
• •Send you appointment-related text messages and emails — confirmations, reminders, scheduling updates, and aftercare information — if you've consented to receive them.
• •Keep an accurate studio calendar.
• •Prepare for your tattoo appointment and evaluate your request beforehand.
• •Respond to your questions.

We do not use your information for unrelated marketing or promotional purposes, and we do not sell your information.

To operate our booking system, we share the minimum information necessary with these service providers, who process it on our behalf and only for the purpose stated:

• •Stripe — payment processing for deposits and payments.
• •Twilio — sending and receiving appointment-related text messages.
• •Google Calendar — scheduling your appointment on our studio calendar.
• •Vercel and Neon — website hosting, secure database storage, and privacy-friendly website analytics.

We share only the information reasonably necessary for these providers to perform services for 27 MAG Tattoo. Their handling of information is also subject to their applicable privacy and security terms.

Mobile phone numbers and SMS consent/opt-in data are not shared, sold, or provided to any third party or affiliate for marketing or promotional purposes. Your phone number is used solely to send you appointment-related messages from 27 MAG Tattoo.

Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP, or get help by replying HELP.

• •Reply STOP to any text message from us to opt out at any time.
• •Reply HELP to any text message from us for help.
• •Contact us with any questions about your information — see below.

Questions about this Privacy Policy or your information can be sent to us directly through this website or via our Instagram.